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Art of Looking Sideways

Opis książki Art of Looking Sideways:

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery. This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value. `The Art of Looking Sideways` is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.`Essential reading for anyone with imagination, a pair of eyes and a sense of humour`. Peter Mayle, author `Nobody should enter the real world until they have read and been graphically stimulated by Alan Fletcher`s amazing Baedeker of practical and erudite information. The book could have been described by Ren Magritte - `A truly poetic canvas is an awakened dream`. I`m sure Alan`s magnum opus will awaken many dreams`. Terence Conran, designer, restauranteur and entrepreneur `This book is a visual banquet, each course complementing the next`. Arnold Schwartzman, author, designer and film-maker `Few books truly deserve to be called a treasure trove, but one that does merit the description is `The Art of Looking Sideways`. This unusual book could easily prove to be one of the hits of the year`. Benedict Page (`The Bookseller`) `This is a cornucopia of a book, a lucky dip of perception and paradox, laced with more strange facts than can possibly be probable and providing more fun than one has any right to expect`. Bamber Gascoigne, author and broadcaster `You can forget Stephen Hawking and all that astrophysics malarkey. Alan Fletcher is much nearer to having a complete theory of everything. Funny, clever, lateral, surprising and beautiful. Creativity is as difficult to define as Alan Fletcher himself, but one thing is certain you know it when you see it. And here it is`. Stephen Bayley, design consultant, author and founder of The Design Museum `A brilliant trick and treat. Fletcher`s ideas pretend to have been gathered in from anywhere, but here is a very rigorous creative mind at work. Alan Fletcher is the great visual thinker of our age`. Fiona MacCarthy, Biographer and Cultural Historian `A mad, wondrous, inspiring kaleidoscope of exhilarating words, provocative ideas and brilliant images which form fresh and surprising patterns on each encounter. I defy anyone who can read and see to be bored by any of it. But beware - it`s addictive`. Roger Graef, Writer, Film-maker and Professor of Communication Broadcasting Media at Oxford University `Alan Fletcher`s The Art of Looking Sideways challenges both dogma and habit by questioning how we see things, how we read things and how we understand things. This book should have a government health warning.` Sir Christopher Frayling, Rector, Royal College of Art, London, Chairman of the Design Council, author and broadcaster `Compulsory reading for all open minds`. David Kester, Chief Executive of DAD, the `British Design and Art Direction` Association `At last, Alan Fletcher proves that graphic designers can be as fascinated about what things mean, as by how they look. This book is a staggeringly rich collection of words and pictures that will change the way you see the world`. Deyan Sudjic, Author and Critic and editor of `Domus` magazine, Milan `To read The Art of Looking Sideways is to rummage through the mind of a true original: a vast repository of ideas, images and anecdotes guaranteed to free even the most stubborn of creative blockages`. Patrick Burgoyne, Editor of `Creative Review` magazine `A hugely beguiling labyrinth of ideas, observations, perceptions and wisdom. Its quicksilver shifts in page design and its open, collage-like structure brilliantly signal its breadth of content, propelling you, with mounting amazement, between peerless insights, sudden illuminations of a dimly grasped point and jaw-dropping discoveries.` Rick Poyner, Author, Editorm Critic and founder of `Eye` magazine This book is not a book to read. It`s a book to be with, a book to be in, like a favorite room. Let it creep into your mind when you`re not thinking. Let yourself feel the difference between looking and seeing and the book will dance with you just as closely as you like.` Michael Wolff, Head of Imagination, The Fourth Room `The Art Of Looking Sideways is an extraordinarily dazzling, almost indescribable, visual and cerebral chocolate box of ideas. (I would have expected nothing less)`. Lord Puttnam CBE, Film producer Educationalist `For me the best way to enjoy The Art of Looking Sideways would be to keep it on a stand and daily turn a page or twenty. It is full of endless surprises even for those of us who have spent our lives in visual and verbal pursuits`. Eve Arnold, Magnum Photographer `A masterful massing together of ideas, philosophies, imagery and points of view that does far more than open your eyes - it is an encyclopaedic revelation of a genuine polymath`. Sarah Miller, editor `Conde Nast Traveller`